We celebrate Urbantica's First Anniversary!

A year ago, Urbantica's dream came true: a streetwear brand deeply rooted in Costa Rica's urban culture. What began as a vision to combine fashion and authenticity has grown into a vibrant community of streetwear lovers. This first anniversary gives us the opportunity to reflect on our journey, the achievements we've made, and the challenges we've overcome.

Join us as we review this story that is just beginning:

Urbantica was born from Randall B.'s desire to create clothing with the essence of the urban culture that has always surrounded him, both during his youthful involvement in extreme sports and, more recently, his career as a DJ and music product designer. Based in Ciudad Quesada, San Carlos, where the urban movement is still growing, Urbantica has positioned itself as a benchmark for those seeking authenticity and quality.

From its very beginning, the brand launched caps and T-shirts that quickly became favorites. The caps, with their high turnover, established themselves as the star product, while the T-shirts offered original designs that captivated the public. We leveraged a flexible production model that allowed us to test the market without compromising inventory, ensuring that each piece aligned with customer preferences.

Our presence on social media, especially Instagram and TikTok, was key to connecting with our core audience, young people between the ages of 18 and 35. With a strategy focused on these spaces, promotional videos began to gain traction, strengthening the connection with our "tribe." Along the way, we developed a branding that encapsulates our essence, highlighted by an isologo that represents the fusion of urban culture and contemporary fashion.

The recent pre-launch of a new T-shirt collection was a special moment. Our "tribe" enjoyed exclusive access and special prices, strengthening the loyalty and sense of community that characterizes us. With each step, the website www.urbantica.com has become an essential tool for professionalizing the brand and offering a seamless shopping experience.

Today, we look back with pride and gratitude. This year has been a blend of learning, innovation, and connecting with people who share our passion for streetwear. Thank you, our tribe, for being part of this story.

The future of Urbantica looks exciting. With a solid foundation, clear strategies, and a loyal community, we're ready to continue making our mark on Costa Rica's urban culture.

Thank you for being part of our first year! This is just the beginning.

Happy anniversary, Urbantica!